Privacy policy

Last updated: 22 June 2026

Stripey Apron ("we", "us", "our") operates this store and website, including all related content, features, tools, products and services (the "Services"), to provide you, the customer, with a curated shopping experience for our venison and game products. Our store is powered by Shopify, which hosts the Services and enables us to provide them to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, place an order with us by phone or email, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

For the purposes of applicable data protection law (including the UK GDPR and the Data Protection Act 2018), the data controller of your personal information is Stripey Apron, operating as a sole trader, of Little Plummers, Plummers Lane, Luton, England, LU2 9PP, United Kingdom.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. It does not include information collected anonymously or de-identified so that it cannot identify you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information, including inferences drawn from it:

Contact details including your name, billing address, shipping address, phone number, and email address.
Order and delivery details including the items you order, your delivery instructions, and any preferences relevant to your order.
Subscription details including the products you subscribe to, delivery frequency, and the status and history of your subscription, where you sign up for a recurring delivery.
Payment information including transaction details, the form of payment used, and payment confirmation. Card and payment account details are collected and processed directly by our payment providers (see "How We Disclose Personal Information" below); we do not store full card numbers ourselves.
Account information including your username, password, preferences and settings, where you create an account.
Transaction information including the items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your order history.
Communications with us including the information you provide when you contact us by email or phone, for example a customer support or order enquiry.
Marketing preferences including your consent choices and whether you have opted in to or out of marketing communications.
Device and usage information including information about your device, browser, network connection, IP address, other unique identifiers, and information about how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information:

Directly from you — when you create an account, place an order on our website, order by phone or email, subscribe to marketing, communicate with us, or otherwise provide your information.
Automatically through the Services — from your device when you use the Services, including through cookies and similar technologies.
From our service providers — when we engage them to provide technology or services and they collect or process your information on our behalf.

How We Use Your Personal Information and Our Lawful Bases

Under the UK GDPR we must have a lawful basis for processing your personal information. Depending on how you interact with us, we use your personal information for the following purposes and on the following lawful bases:

To provide the Services and fulfil your orders. We use your personal information to perform our contract with you: to process your payments, fulfil and ship your orders, manage subscriptions and recurring deliveries, create and maintain your account, arrange shipping, handle returns and exchanges, and respond to your enquiries. Lawful basis: performance of a contract with you, or taking steps at your request before entering into a contract.

To improve and personalise the Services. We use your personal information to remember your preferences and items you are interested in, to recommend products, and to better tailor and improve our products, website and service. Lawful basis: our legitimate interests in operating and improving our business, balanced against your rights.

Marketing and advertising. Where you have agreed to receive them, we send marketing communications by email and SMS (and may in future send marketing by post), and we show you online advertising for our products on third-party platforms such as Meta and Google, including by retargeting you based on items you have viewed, added to your cart or purchased. Lawful basis: your consent, which you can withdraw at any time. Where you are an existing customer and we market our own similar products to you having given you the opportunity to opt out, we may rely on our legitimate interests (the "soft opt-in").

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and to detect, investigate and prevent fraudulent, unlawful or malicious activity. Lawful basis: our legitimate interests in protecting our business, customers and the Services, and compliance with our legal obligations.

Communicating with you. We use your personal information to provide customer support, respond to you, and maintain our business relationship with you. Lawful basis: performance of our contract with you, and our legitimate interests in managing our customer relationships.

Accounting and legal compliance. We use your personal information to keep proper business and tax records, to comply with applicable law, and to respond to valid legal process, including requests from law enforcement or government agencies, and to establish, exercise or defend legal claims. Lawful basis: compliance with a legal obligation, and our legitimate interests in protecting our legal rights.

Cookies and Similar Technologies

This section explains how we use cookies and similar technologies on the Services and how you can manage them.

What cookies are. Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your actions and preferences, keep the site secure, and understand how the site is used. We also use similar technologies such as pixels and tags, which work in a comparable way. In this section, we refer to all of these as "cookies."

Cookies may be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device until they expire or you delete them. They may be set by us ("first-party" cookies) or by our service providers ("third-party" cookies).

How we use cookies and your consent. We use cookies that are strictly necessary for the website to function and to keep it secure without asking for your consent, because the Services cannot be provided without them. We use all other cookies — including analytics and advertising cookies — only where you have given your consent through the cookie banner that appears when you visit our website. You can accept or reject these categories, and you can change your choice at any time.

The categories of cookies we use are:

Necessary cookies — these are essential to operate the website, enable core features such as adding items to your cart and checking out, keep your session secure, and help prevent fraudulent use of accounts. The Services cannot function properly without them. Many of these are set by Shopify, which powers our store.
Functional cookies — these remember choices you make, such as your login details or preferences, so you do not have to re-enter them. They give you a more personalised experience.
Analytics and performance cookies — these help us understand how visitors find and use our website, which pages are popular, and how we can improve. We use Google Analytics for this purpose. Google's privacy policy is available at https://policies.google.com/privacy.
Advertising and targeting cookies — these are used to measure the effectiveness of our advertising and to show you relevant adverts for our products on third-party platforms, including by retargeting you based on products you have viewed or purchased. We use the Meta Pixel for this purpose. Meta's privacy policy is available at https://www.facebook.com/privacy/policy.

Examples of the cookies we use. The specific cookies set may vary, but they typically include:

Cookie	Provider	Category	Purpose	Typical duration
`_shopify_y`, `_shopify_s`	Shopify	Necessary	Maintain your session and support core store functions	Session to 1 year
`cart`, `_secure_session_id`	Shopify	Necessary	Remember your cart and secure checkout	Session to 2 weeks
`_ga`, `_ga_*`	Google Analytics	Analytics	Distinguish visitors and measure site usage	Up to 2 years
`_gid`	Google Analytics	Analytics	Distinguish visitors	24 hours
`_fbp`	Meta	Advertising	Measure advertising and enable retargeting	Up to 3 months

Managing cookies. You can accept or reject non-essential cookies, and change your preferences at any time, using the cookie banner on our website. You can also control cookies through your browser settings — including deleting cookies already stored and blocking future cookies — by visiting your browser's help pages. Please note that if you block or delete necessary cookies, some features of the website may not work properly, and if you clear cookies from your browser, any opt-out preferences stored as cookies will not be retained.

How We Disclose Personal Information

We disclose your personal information to third parties only for legitimate purposes consistent with this Privacy Policy, including the following:

Shopify, which hosts our store and processes personal information about your use of the Services in order to provide and improve them on our behalf, and which processes your payments through Shopify Payments.
Payment providers. Payments are processed through Shopify checkout, including by card and Apple Pay. Where you choose to pay using Klarna, Klarna processes your information as a separate, independent data controller in order to provide its payment and credit services, including identity and fraud checks. Klarna's privacy notice is available at https://www.klarna.com/uk/privacy/.
Klaviyo, which we use to send and manage our email and SMS marketing where you have agreed to receive it.
DPD, our delivery carrier, with whom we share your name and delivery address so that your order can be delivered to you.
Trustpilot, which we use to collect and display customer reviews. If you choose to leave a review, your information will be processed in accordance with Trustpilot's own privacy policy.
Xero, our accounting software, which processes order and transaction information so that we can keep proper financial and tax records.
Advertising platforms, including Meta and Google, in connection with the advertising described above, where you have consented.
Professional advisers, insurers and authorities, where reasonably necessary to obtain advice or insurance, manage risk, comply with a legal obligation, respond to lawful requests, or establish, exercise or defend legal claims.
In connection with a business transaction, such as a sale or restructuring of the business, where your information may be disclosed subject to this Privacy Policy.

Each third party that acts as an independent controller (for example Klarna and Trustpilot) will process your personal information in accordance with its own privacy notice.

We do not currently share your personal information with separate third-party marketing partners for their own marketing purposes. If this changes in the future, we will update this Privacy Policy and, where required, obtain your consent before doing so.

Customer Testimonials and Reviews

We may display customer reviews, testimonials, photographs or videos on our website and marketing channels. Where a testimonial or video features an identifiable individual, we will only publish it where we have that person's prior written permission, and we will stop using it on request.

International Transfers

We are based in the United Kingdom. However, some of our service providers — including Shopify, Klaviyo, Meta and Google — are based in or store data in countries outside the UK and European Economic Area, including the United States. This means your personal information may be transferred to, stored and processed outside the UK and EEA.

Where we (or our service providers) transfer your personal information outside the UK or EEA, we rely on a recognised transfer mechanism, such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission's Standard Contractual Clauses, or transfers to a country the UK has determined provides an adequate level of protection.

Security and Retention of Your Information

We take appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access and alteration. Passwords are stored in encrypted form, and information sent between your browser and our store is protected using encryption technology.

However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be completely secure while in transit. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

We keep your personal information for as long as necessary for the purposes set out in this Privacy Policy. How long we keep it depends on the relevant purpose — for example, whether we need it to maintain your account or subscription, to provide the Services to you, to comply with our legal and tax obligations, to resolve disputes, or to establish, exercise or defend legal claims. When we no longer need your personal information, we will delete or anonymise it.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below and we will delete it. As of the date of this Privacy Policy, we do not knowingly sell or share the personal information of anyone under 16.

Your Rights and Choices

Depending on your circumstances, you have some or all of the following rights in relation to your personal information under UK data protection law. These rights are not absolute and may apply only in certain situations.

Right of access — to request access to the personal information we hold about you.
Right to rectification — to request that we correct inaccurate or incomplete personal information.
Right to erasure — to request that we delete personal information we hold about you.
Right to restrict processing — to request that we limit how we use your personal information.
Right to object — to object to our processing of your personal information, including processing based on our legitimate interests and processing for direct marketing.
Right to data portability — to receive certain personal information in a structured, commonly used, machine-readable format and, where feasible, have it transferred to another controller.
Right to withdraw consent — where we rely on your consent, to withdraw it at any time. This will not affect the lawfulness of processing carried out before withdrawal.

Managing marketing preferences. You can opt out of marketing emails at any time using the unsubscribe link in our emails, reply STOP to marketing SMS messages, or contact us. Even if you opt out of marketing, we may still send you non-promotional messages about your account, orders or subscription.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding. You may also appoint an authorised agent to make a request on your behalf, in which case we will require proof of their authority. We will respond within the time required by law and will not discriminate against you for exercising your rights.

Complaints

If you have a concern about how we handle your personal information, please contact us first using the details below so we can try to resolve it. You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at https://ico.org.uk or by calling 0303 123 1113.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice where required by law.